Whilst this blog has focused on ways digital marketing is broadening the televisual experience, this week I will venture out into new territories. This is because I have just come across a new device brought out by our good friends from last blog entry: Nissan.
Smart watches and wearable technology is taking the gadget and digital marketing worlds by storm. Nissan has just released its version of a smart watch called the ‘Nissan Nismo’. It is the first of its kind and something from out of a James Bond movie! However to me, Nismo could be the villain in a Bond flick rather than the dashing hero that Bond is.
The reason I believe this device is more foe than friend is because it’s an example of technology gone too far. The Nismo does the following:
- Connects to the car using a smartphone app as a Bluetooth Smart device
- Accesses vehicle telematics and performance data
- Captures biometric data via a heart-rate monitor
- Monitors the efficiency of the car with average speed and fuel-consumption readings
- Gets tailored car messages from Nissan
I’m sorry… but aren’t I supposed to be …driving … whilst in the car? How on Earth am I supposed to capture biometric data whilst driving without running into the back of the person in front of me? Last time I checked it was illegal to touch your phone whilst driving in Australia. How is reading efficiency outputs and telematics any less distracting than touching a phone? To the best of my knowledge, there is no real difference between the Nissan Nismo and my iPhone being sticky taped to my watch!
Now I’m not for creating legislation for every little thing that might cause a few incidents here or there, however we need to ask ourselves: with the increase in tech-innovation and tech-implementation, how much are these devices really helping us?
Yes I know that Nismo was created for Nissan Performance Vehicles, how long can it be until technology like this exists for our everyday cars. If you ask me, technology like this is more likely to hinder our lives than help. It frightens me to think of what effect these technologies will have on road tolls. Whilst I know this little blog post may not be enough to take down the smart-tech villain, hopefully it will start people thinking about the ways in which technology is becoming integrated into every facet of our lives and whether you would prefer to live in a time of more simplicity.
iLounge Room 