The world we live in is not too dissimilar to the world of Avatar. In Avatar the Na’vi people on planet Pandora were all connected. They were connected to each other, to the soil, the trees, leave, those weird rhino looking things and everything that existed. Their connection was due to a guiding force that bound them all, a ‘mother nature’ if you will. This was called Eywa.
On planet Earth it is not too different from James Cameron’s vision. However our ‘mother nature’ goes by the name WiFi. Yes thats right, the Internet. This wonderful creation allows every human the ability to interact, share and communicate with anyone and everyone on cyber space. This has become much more occurrent since the expansion of social media, which allows everyone to connect.
Whilst we may not have a mystical tree that we can all upload information from, we do have Apples and other devices which allow us to achieve the same goal as the Na’vi. The interconnectedness of these devices makes old school media a thing of the past. This is very apparent with the TV. This blog will look specifically at how TV uses digital marketing to allow us all to connect better.
iLounge Room 